Items where Author is "Somasundram, Kirttine"
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Article
Chan, Tak Jie and Somasundram, Kirttine and Tian, Yang and Adzharuddin, Nor Azura and Hashim, Nor Hazlina
(2025)
YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach.
Cogent Arts and Humanities, 12 (1).
art. no. 2480878.
pp. 1-15.
ISSN 2331-1983