Items where Author is "Shi, Lijun"
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Article
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun
(2024)
Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming.
Environment and Social Psychology, 9 (8).
art. no. 2931.
ISSN 2424-7979; e-ISSN: 2424-8975