Items where Author is "Sheng, Mengyan"
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Article
Sheng, Mengyan and Kamal Basha, Norazlyn
(2022)
A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention.
WSEAS Transactions on Environment and Development, 18.
1055 - 1072.
ISSN 1790-5079; ESSN: 2224-3496