Items where Author is "Salehhuddin Sharipudin, Mohamad-Noor"

Yao, Lu and Tugiman, Nursafwah and Salehhuddin Sharipudin, Mohamad-Noor (2024) Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China. SEARCH Journal of Media and Communication Research, 16 (4 spec.). pp. 47-59. ISSN 2672-7080

Salehhuddin Sharipudin, Mohamad-Noor and Abdullah, Noor Aziah and Kai, Wan Foo and Hassim, Nurzihan (2023) The influence of social media influencer (SMI) and social influence on purchase intention among young consumers. Search - Journal of Media and Communication Research. pp. 1-13. ISSN 2672-7080