Items where Author is "Sade, Abu Bakar"
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Article
Yan, Xu and Huam, Hon Tat and Sade, Abu Bakar
(2024)
Is AI better than humans? unveiling the boundary conditions under which virtual influencers outperform human influencers in endorsing sustainable products.
Sustainability, 16 (22).
art. no. 9896.
ISSN 2071-1050; eISSN: 2071-1050