Items where Author is "Rathakrishnan, Thanuja"

Rathakrishnan, Thanuja and Siew, Imm Ng and Jo, Ahn Ho and Zawawi, Dahlia (2021) The corporate conundrum: how to blend people and process to improve firm performance. RBGN-Revista Brasileira de Gestao de Negocios, 23 (2). 226 - 251. ISSN 1806-4892; ESSN: 1983-0807

Yee, Wong Foong and Seng, Kaixin and Lim, Xin Jean and Rathakrishnan, Thanuja (2021) How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context. Journal of Marketing Analytics, 10 (2). 114 - 130. ISSN 2050-3318; ESSN: 2050-3326

Alan, Chan Fun Foo and Tee, Keng Kok and Rathakrishnan, Thanuja and Ho, Jo Ann and Ng, Siew Imm (2021) The chicken and egg story of a call centre in Malaysia. Emerald Emerging Markets Case Studies, 11 (3). pp. 1-9. ISSN 2045-0621

Rathakrishnan, Thanuja (2018) Antecedents and outcomes of effectuation among the workforce of small and medium-sized enterprises. Doctoral thesis, Universiti Putra Malaysia.