Items where Author is "Qi, Meng"
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Article
Qi, Meng and Abdullah, Zulhamri and Abdul Rahman, Saiful Nujaimi
(2024)
Navigating the digital landscape: evaluating the impacts of digital IMC on building and maintaining destination brand equity.
Sustainability, 16 (20).
art. no. 8914.
ISSN 2071-1050; eISSN: 2071-1050