Items where Author is "Qi, Meng"

Zhou, Baiyu and Abdullah, Zulhamri and Hashim, Norliana and Qi, Meng and Cai, Yingying (2026) From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media. Studies in Media and Communication, 14 (3). pp. 90-104. ISSN 2325-8071; eISSN: 2325-808X

Qi, Meng and Thai, Yap Ngee (2026) Cognitive salience features enhance multitask deep learning for pragmatic reasoning across cultures. Scientific Reports, 16 (1). art. no. 11778. pp. 1-22. ISSN 2045-2322

Qi, Meng and Abdullah, Zulhamri and Zhou, Baiyu and Abdul Rahman, Saiful Nujaimi (2025) Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives. Humanities and Social Sciences Communications, 12 (1). art. no. 1622. pp. 1-18. ISSN 2662-9992

Qi, Meng and Abdullah, Zulhamri and Abdul Rahman, Saiful Nujaimi (2024) Navigating the digital landscape: evaluating the impacts of digital IMC on building and maintaining destination brand equity. Sustainability, 16 (20). art. no. 8914. ISSN 2071-1050; eISSN: 2071-1050