Items where Author is "Pinyi, Yao"

Fan, Wenjing and Osman, Syuhaily and Zainudin, Norzalina and Pinyi, Yao (2024) How content attributes of short video influence online purchase intention: the mediating role of perceived value. Journal of Wireless Mobile Networks, Ubiquitous Computing, and Dependable Applications, 15 (3). pp. 445-458. ISSN 2093-5374; eISSN: 2093-5382

Pinyi, Yao and Osman, Syuhaily and Sabri, Mohamad Fazli and Zainudin, Norzalina (2022) Consumer behavior in online-to-offline (O2O) commerce: a thematic review. Sustainability, 14 (13). art. no. 7842. pp. 1-24. ISSN 2071-1050