Items where Author is "Peng, Chen"
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Article
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun and Li, Chengen and Peng, Chen
(2026)
Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model.
Social Behavior and Personality, 54 (2).
art. no. e15117.
pp. 1-13.
ISSN 0301-2212; eISSN: 1179-6391