Items where Author is "Ong, Fon Sim"

Osman, Syuhaily and Ong, Fon Sim and Yeoh, Ken Kyid and Khong, Kok Wei and Mohd. Nor, Othman (2018) A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour. Industrial Management and Data Systems, 118 (1). 41 - 64. ISSN 0263-5577

Osman, Syuhaily and Ong, Fon Sim and Othman, Md Nor and Khong, Kok Wei (2014) The mediating effect of mood on in-store behaviour among Muslim shoppers. Journal of of Islamic Marketing, 5 (2). pp. 178-197. ISSN 1759-0833

Paim, Laily and Ong, Fon Sim and Sulaiman, Husna (2012) Expenditure patterns of older consumers. In: Profile of Older Malaysians: Current and Future Challenges. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 99-123. ISBN 9789679603149