Items where Author is "Nwankwo-Ojionu, Chimeziem E."
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Nwankwo-Ojionu, Chimeziem E. and Adzharuddin, Nor Azura and Waheed, Moniza and Mohd Khir, Azlina
(2021)
Impact of strategic ambiguity tagline on billboard advertising on consumers attention.
Online Journal of Communication and Media Technologies, 12 (1).
pp. 1-16.
ISSN 1986-3497