Items where Author is "Mu, Yu"
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Article
Chan, Tak Jie and Mu, Yu and Raji, Ridwan Adetunji and Sook, Fern Yeo and Mohamad Noor, Salehhuddin Sharipudin
(2024)
Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.
Journal of Logistics, Informatics and Service Science, 11 (5).
pp. 209-227.
ISSN 2409-2665