Items where Author is "Moses, Ibrahim Oyewole"
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Number of items: 3.
Article
Moses, Ibrahim Oyewole and Hasan, Hamisah and Ahmad, Abdul Mua'ti @ Zamri and Tamam, Ezhar
(2018)
Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention.
International Journal of Humanities and Social Science, 8 (2).
pp. 122-127.
ISSN 2220-8488; ESSN: 2221-0989
Adzharuddin, Nor Azura and Moses, Ibrahim Oyewole and Yusoff, Siti Zanariah
(2017)
The influence of brand image of Perodua Axia on consumers' decision making.
International Journal of Academic Research in Business and Social Sciences, 7 (6).
pp. 1072-1087.
ISSN 2222-6990
Thesis
Moses, Ibrahim Oyewole
(2021)
Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention.
Doctoral thesis, Universiti Putra Malaysia.