Items where Author is "Mohd, Zalena"

Mohd, Zalena and Mohd Ishan, Zahira (2020) Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia. International Journal of Innovation, Creativity and Change, 12 (5). 190 - 200. ISSN 2201-1315; ESSN: 2201-1323

Mohd, Zalena and Mohd Ishan, Zahira (2019) Franchisee characteristics that influence franchise business success: an analysis of focus group findings. International Journal of Engineering and Advanced Technology, 8 (5C). pp. 1101-1115. ISSN 2249-8958

Mohd, Zalena and Mohd Ishan, Zahira (2018) Factors influencing the success of franchise industry. In: Perspectives in Entrepreneurship, Marketing and Tourism. Universiti Putra Malaysia Press, Malaysia, pp. 119-129. ISBN 9789673448920

Mohd, Zalena (2022) Influence of franchisee characteristics on their commitment and the mediating role of trust. Doctoral thesis, Universiti Putra Malaysia.