Items where Author is "Mohamad Shukri, Nurul Nabilah Huda"

Mohamad Shukri, Nurul Nabilah Huda (2020) Purchase intention towards edible bird's nest product among different groups of Malaysian consumers. Doctoral thesis, Universiti Putra Malaysia.

Mohd Nawi, Nolila and Man, Norsida and Mohamad Shukri, Nurul Nabilah Huda and Abdullah, Amin Mahir (2019) Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis. Journal of Food Products Marketing, 25 (8). pp. 849-860. ISSN 1540-4102; ESSN: 1045-4446

Mohamad Shukri, Nurul Nabilah Huda and Mohd Nawi, Nolila and Abdullah, Amin Mahir and Man, Norsida (2019) Segmenting consumers purchase intention towards edible bird’s nest products using the decision tree techniques. International Journal of Supply Chain Management, 8 (3). pp. 554-559. ISSN 2051-3771; ESSN: 2050-7399

Mohamad Shukri, Nurul Nabilah Huda and Mohd Nawi, Nolila and Abdullah, Amin Mahir and Man, Norsida (2018) Consumer's perception on the quality of controversial contents in edible bird's nest products. Pertanika Journal of Scholarly Research Reviews, 4 (1). pp. 1-9. ISSN 2462-2028

Mohamad Shukri, Nurul Nabilah Huda and Mohd Nawi, Nolila and Abdullah, Amin Mahir and Man, Norsida (2018) Consumer’s perception on the quality of controversial contents in Edible bird’s nest products. Pertanika Journal of Scholarly Research Reviews, 4 (1). pp. 1-9. ISSN 2636-9141; ESSN: 2462-2028

Mohamad Shukri, Nurul Nabilah Huda and Mohd Nawi, Nolila and Abdullah, Amin Mahir and Man, Norsida (2018) Modeling purchase intention towards edible bird's nest products among Malaysians. International Food Research Journal, 25 (Suppl. 2). S165-S171. ISSN 1985-4668; ESSN: 2231-7546

Mohamad Shukri, Nurul Nabilah Huda and Mohd Nawi, Nolila and Abdullah, Amin Mahir and Man, Norsida (2018) The role of perceived behavioral control in intention to purchase edible bird's nest products. In: Joint Symposium of the 8th International Agriculture Congress 2018 and 6th International Symposium for Food & Agriculture 2018 (8th IAC – 6th ISFA 2018), 13-15 Nov. 2018, Auditorium Rashdan Baba, TNCPI Building, Universiti Putra Malaysia. (pp. 90-93).