Items where Author is "Mat Saad, Norizan"

Arif, Abdur Rehman and Tat, Huam Hon and Hafeez, Muhammad and Rehman, Sana ur and Mat Saad, Norizan and Ahmad Nasir, Waqar (2026) Does Gen Z’s gender moderate the effect of celebrity–brand–audience congruence on purchase intent? A case study from Pakistan. Journal of Marketing Communications. ISSN 1352-7266; eISSN: 1466-4445

Md Shaharul, Islam and Abu Bakar, Sade and Mat Saad, Norizan and Uzir, Md. Uzir Hossain and Alam, Syed Shah (2024) A conceptual model for the adoption of Green Building Technology in the Construction Industry. Journal of Sustainability Science and Management, 19 (2). pp. 228-241. ISSN 1823-8556; eISSN: 2672-7226