Items where Author is "Liu, Rulan"

Liu, Rulan and Osman, Syuhaily and Sabri, Mohamad Fazli and Jaafar, Nur Aqilah Amalina (2026) Persuasion cues and consumer engagement in food influencer short-form videos: an ELM–COBRA perspective. Journal of Theoretical and Applied Electronic Commerce Research, 21 (7). art. no. 226. pp. 1-27. ISSN 0718-1876