Items where Author is "Liu, Honglin"

Liu, Honglin and Abdullah, Nawal Hanim and Lee, Shin Yiing (2024) A review of ancillary services in the airline industry. Cogent Business and Management, 11 (1). art. no. 2322018. pp. 1-14. ISSN 2331-1975; eISSN: 2331-1975

Liu, Honglin (2024) Moderating role of switching cost on the relationship between consumer values and purchase intention for ancillary services among Chinese airline passengers. Doctoral thesis, Universiti Putra Malaysia.