Items where Author is "Lim, Chin Hwa"
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Article
Wong, Foong Yee and Ng, Siew Imm and Lim, Chin Hwa
(2018)
Cause-related marketing: it's influence on consumers' choice of hypermarket.
International Journal of Business and Society, 19 (3).
pp. 616-636.
ISSN 1511-6670