Items where Author is "Leong, Yee Choy"

Wang, Guifang and Mansor, Zuraina and Leong, Yee Choy (2024) Unlocking digital performance: exploring the mediating role of employee competitive attitudes, behaviors, and dynamic capabilities in Chinese SMEs under high-involvement human resource management practice. Journal of Innovation and Entrepreneurship, 13 (1). art. no. 37. pp. 1-27. ISSN 2192-5372; eISSN: 2192-5372

Wang, Guifang and Niu, Yue and Dato Mansor, Zuraina and Leong, Yee Choy and Yan, Zhen (2024) Unlocking digital potential: Exploring the drivers of employee dynamic capability on employee digital performance in Chinese SMEs-moderation effect of competitive climate. Heliyon, 10 (4). art. no. e25583. e25583. ISSN 2405-8440

Chen, Yajing and Leong, Yee Choy and Yiing, Lee Shin and Xiao, Yunxia (2023) Study on the influence of knowledge-driven technology on predicting consumer repurchase behaviour. International Journal of Communication Networks and Information Security, 15 (1). 162- 175. ISSN 2073-607X; ESSN: 2076-0930

Wang, Siqi and Cheah, Jun Hwa and Xin, Jean Lim and Leong, Yee Choy and Choo, Wei Chong (2022) Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? Journal of Retailing and Consumer Services, 64. art. no. 102843. pp. 1-12. ISSN 0969-6989; ESSN: 1873-1384