Items where Author is "Leong, Yee Choy"

Li, Le and Choo, Wei Chong and Leong, Yee Choy and Law, Kian Aun and Hossain, Md Shamim (2025) Predicting purchase intentions in online food delivery using Deep Learning and AIDA model: insights from sentiment analysis of user reviews. International Journal of Engineering Business Management, 17. art. no. 18479790251375827. ISSN 1847-9790

Wang, Guifang and Dato Mansor, Zuraina and Leong, Yee Choy (2024) Linking digital leadership and employee digital performance in SMEs in China: The chain-mediating role of high-involvement human resource management practice and employee dynamic capability. Heliyon, 10 (16). art. no. e36026. pp. 1-19. ISSN 2405-8440; eISSN: 2405-8440

Wang, Guifang and Mansor, Zuraina and Leong, Yee Choy (2024) Unlocking digital performance: exploring the mediating role of employee competitive attitudes, behaviors, and dynamic capabilities in Chinese SMEs under high-involvement human resource management practice. Journal of Innovation and Entrepreneurship, 13 (1). art. no. 37. pp. 1-27. ISSN 2192-5372; eISSN: 2192-5372

Wang, Guifang and Niu, Yue and Dato Mansor, Zuraina and Leong, Yee Choy and Yan, Zhen (2024) Unlocking digital potential: Exploring the drivers of employee dynamic capability on employee digital performance in Chinese SMEs-moderation effect of competitive climate. Heliyon, 10 (4). art. no. e25583. e25583. ISSN 2405-8440

Zan, Fangfang and Leong, Yee Choy and Ismail, Noor Azlin and Chu, Mingyue and Mohammad Saif, Abu Naser and Islam, K. M. Anwarul (2023) Knowledge sharing and innovation performance: the mediating role of open innovation. Global Business and Organizational Excellence, 43 (3). pp. 32-45. ISSN 1932-2054; eISSN: 1932-2062

Chen, Yajing and Leong, Yee Choy and Yiing, Lee Shin and Xiao, Yunxia (2023) Study on the influence of knowledge-driven technology on predicting consumer repurchase behaviour. International Journal of Communication Networks and Information Security, 15 (1). 162- 175. ISSN 2073-607X; ESSN: 2076-0930

Huang, Wenjun and Leong, Yee Choy and Ismail, Noor Azlin (2023) The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal. Current Psychology, 43 (1). pp. 658-668. ISSN 1046-1310; eISSN: 1936-4733

Wang, Siqi and Cheah, Jun Hwa and Xin, Jean Lim and Leong, Yee Choy and Choo, Wei Chong (2022) Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? Journal of Retailing and Consumer Services, 64. art. no. 102843. pp. 1-12. ISSN 0969-6989; ESSN: 1873-1384