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Items where Author is "Lei, Guosheng"

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Article

Luo, Chengdan and Mohd Hasan, Nurul Ain and Zamri bin Ahmad, Abdul Mua’ti and Lei, Guosheng (2025) Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. Scientific Reports, 15. art. no. 16605. pp. 1-16. ISSN 2045-2322

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