Items where Author is "Lada, Suddin"

Lada, Suddin and Md. Sidin, Samsinar and Teoh, Kenny Guan Cheng (2014) Moderating role of product involvement on the relationship between brand personality and brand loyalty. Journal of Internet Banking and Commerce, 19 (2). pp. 1-16. ISSN 1204-5357

Lada, Suddin and Mohd Suki, Norazah and Md. Sidin, Samsinar (2014) The roles of brand experience in forming loyalty intention. Labuan e-Journal of Muamalat and Society , 8. pp. 39-49. ISSN 1985-482X