Items where Author is "Kunjiapu, Shamuni"

Kunjiapu, Shamuni and Syed Ali, Sharifah Faridah and Umar Baki, Nordahlia and Quan, Mak Kai (2025) The trust pathway: mediating effects of trust between perceived authenticity, real-time interaction, and Generation Z’s purchase intentions. International Journal of Research and Innovation in Social Science, 9 (4). pp. 6252-6260. ISSN 2454-6186

Kunasegaran, Mageswari and Xing, Yidan and Kunjiapu, Shamuni (2024) Unveiling the impact of the digital economy on future employment: a comparison study among selected Southeast Asian countries. International Journal of Academic Research in Business and Social Sciences, 14 (5). pp. 1829-1840. ISSN 2222-6990

Zubeyr, Elyas and Kunasegaran, Mageswari and Kunjiapu, Shamuni (2024) Embracing youth volunteerism through digital literacy for a sustainable future. International Journal of Academic Research in Business and Social Sciences, 14 (4). pp. 1406-1415. ISSN 2222-6990