Items where Author is "Kumar, Satish"
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Ameen, Nisreen and Jun, Hwa Cheah and Kumar, Satish
(2022)
It's all part of the customer journey: the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers.
Psychology & Marketing, 39 (11).
2110 - 2129.
ISSN 0742-6046; ESSN: 1520-6793