Items where Author is "Kasiri, Leila Agha"
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Article
Kasiri, Leila Agha and Teoh, Kenny Guan Cheng and Sambasivan, Murali and Md. Sidin, Samsinar
(2017)
Integration of standardization and customization: impact on service quality, customer satisfaction, and loyalty.
Journal of Retailing and Consumer Services, 35.
pp. 91-97.
ISSN 0969-6989; ESSN: 1873-1384
Thesis
Kasiri, Leila Agha
(2015)
Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs.
Doctoral thesis, Universiti Putra Malaysia.