Items where Author is "Julian, Craig C."

Julian, Craig C. and Ahmed, Zafar U. and Che Wel, Che Aniza and Bojei, Jamil (2015) Discriminant analysis of antecedents of customer retention in Malaysian retailing. Journal of Transnational Management, 20 (3). pp. 190-204. ISSN 1547-5778; ESSN: 1547-5786

Bojei, Jamil and Julian, Craig C. and Che Wel, Che Aniza and Ahmed, Zafar U. (2013) The empirical link between relationship marketing tools and consumer retention in retail marketing. Journal of Consumer Behaviour, 12 (3). pp. 171-181. ISSN 1472-0817; ESSN: 1479-1838