Items where Author is "Jongsik, Yu"
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Hyoungeun, Moon and Jongsik, Yu and Chua, Bee-Lia and Han, Heesup
(2023)
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more.
Journal of Travel & Tourism Marketing, 40 (4).
pp. 326-344.
ISSN 1054-8408; eISSN: 1540-7306