Items where Author is "Johar, Elaina Rose"
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Rosli, Nadzirah and Mohamad, Akmal Dahlia and Johar, Elaina Rose and Hashim, Sharizal and Lim, Xin Jean
(2025)
Beyond borders: the transcendent effect of Korean celebrity credibility on brand perceptions among Malaysian youth - a necessary condition analysis.
Heliyon, 11 (3).
art. no. e41155.
pp. 1-15.
ISSN 2405-8440