Items where Author is "Jingwu, Xu"
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Jingwu, Xu and Adzharuddin, Nor Azura
(2026)
Mediating effect of flow experiences between TikTok advertising attributes and cosmetics purchase intention among Generation Z.
Jurnal Komunikasi: Malaysian Journal of Communication, 42 (1).
pp. 507-528.
ISSN 2289-151X; eISSN: 2289-1528