Items where Author is "Jaharuddin, Norsiah"
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Article
Abu-Alhaija, Ahmad Saifalddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Norsiah
(2019)
The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers.
Journal of Islamic Marketing, 10 (4).
pp. 1196-1218.
ISSN 1759-0833; ESSN: 1759-0841