Items where Author is "Isa, Maryam Ladi"

Isa, Maryam Ladi and Kamarulzaman, Nitty Hirawaty and Hashim, Haslinda and Abdul Halim Lim, Sarina (2024) Consumer perception and behaviour towards halal store-brand products and repurchase intention: insights for marketing strategy. International Journal of Academic Research in Business and Social Sciences, 14 (7). pp. 608-621. ISSN 2222-6990

Isa, Maryam Ladi and Kamarulzaman, Nitty Hirawaty and Hashim, Haslinda and Abdul Halim Lim, Sarina (2024) Examining the influence of brand recognition on the intention to repurchase halal store brand products: a review. International Journal of Academic Research in Business and Social Sciences, 14 (1). pp. 2375-2385. ISSN 2222-6990

Isa, Maryam Ladi (2024) Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products. Doctoral thesis, Universiti Putra Malaysia.