Items where Author is "Hong, Ngoc Nguyen"

Chua, Bee Lia and Han, Heesup and Hong, Ngoc Nguyen and Song, Hakjun and Lee, Sanghyeop (2019) Impact of functional/cognitive and emotional advertisements on image and repurchase intention. Journal of Hospitality Marketing and Management, 28 (4). pp. 446-471. ISSN 1936-8623; ESSN: 1936-8631

Han, Heesup and Hong, Ngoc Nguyen and Song, Hak Jun and Chua, Bee Lia and Lee, Sanghyeop and Kim, Wansoo (2019) Role of social network services (SNS) sales promotions in generating brand loyalty for chain steakhouses. Journal of Quality Assurance in Hospitality and Tourism, 20 (5). pp. 617-645. ISSN 1528-008X; ESSN: 1528-0098

Han, Heesup and Hong, Ngoc Nguyen and Song, Hakjun and Chua, Bee Lia and Lee, Sanghyeop and Kim, Wansoo (2018) Drivers of brand loyalty in the chain coffee shop industry. International Journal of Hospitality Management, 72. 86 - 97. ISSN 0278-4319; ESSN: 1873-4693