Items where Author is "Hong, Kay Tze"

Hong, Kay Tze and Ng, Siew Imm and Ho, Jo Ann and Tan, Houng Chien and LIM, Chui Seong (2021) Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model. International Journal of Economics and Management, 15 (1). 51 - 68. ISSN 2393-9125

Hong, Kay Tze and Siew, Imm Ng and Raja Yusof, Raja Nerina and Kaliappan, Shivee Ranjanee (2019) Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour. Review of Business Management, 21 (3). pp. 435-463. ISSN 1806-4892; ESSN: 1983-0807

Hong, Kay Tze and Ng, Siew Imm and Raja Yusof, Raja Nerina and Kaliappan, Shivee Ranjanee (2017) Cause-related marketing: it`s applicability in hypermarket context. International Journal of Economics and Management, 11 (2). 301 - 319. ISSN 1823-836X

Hong, Kay Tze and Ng, Siew Imm and Raja Yusof, Raja Nerina and Kaliappan, Shivee Ranjanee (2017) Cause-related marketing: it's applicability in hypermarket context. International Journal of Economics and Management, 11 (2). pp. 301-319. ISSN 1823-836X

Hong, Kay Tze (2018) Role of store image and cause-related marketing in hypermarket visit intention. Doctoral thesis, Universiti Putra Malaysia.