UPM Institutional Repository

Items where Author is "Hasan, Zuhairah"

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Number of items: 3.

Article

Hasan, Zuhairah and Ali, Noor Azman (2015) The impact of green marketing strategy on the firm's performance in Malaysia. Procedia - Social and Behavioral Sciences, 172. pp. 463-470. ISSN 1877-0428

Conference or Workshop Item

Hasan, Zuhairah and Ali, Noor Azman (2017) Modelling the relationship between green marketing strategies and performance outcomes for business sustainability. In: Global Conference on Business and Economics Research (GCBER) 2017, 14-15 Aug. 2017, Universiti Putra Malaysia, Serdang, Selangor. (pp. 20-27).

Thesis

Hasan, Zuhairah (2019) Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia. Doctoral thesis, Universiti Putra Malaysia.

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