Items where Author is "Hasan, Zuhairah"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 3.
Article
Hasan, Zuhairah and Ali, Noor Azman
(2015)
The impact of green marketing strategy on the firm's performance in Malaysia.
Procedia - Social and Behavioral Sciences, 172.
pp. 463-470.
ISSN 1877-0428
Conference or Workshop Item
Hasan, Zuhairah and Ali, Noor Azman
(2017)
Modelling the relationship between green marketing strategies and performance outcomes for business sustainability.
In: Global Conference on Business and Economics Research (GCBER) 2017, 14-15 Aug. 2017, Universiti Putra Malaysia, Serdang, Selangor. (pp. 20-27).
Thesis
Hasan, Zuhairah
(2019)
Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia.
Doctoral thesis, Universiti Putra Malaysia.