Items where Author is "Hafeez, Muhammad"

Arif, Abdur Rehman and Tat, Huam Hon and Hafeez, Muhammad and Rehman, Sana ur and Mat Saad, Norizan and Ahmad Nasir, Waqar (2026) Does Gen Z’s gender moderate the effect of celebrity–brand–audience congruence on purchase intent? A case study from Pakistan. Journal of Marketing Communications. ISSN 1352-7266; eISSN: 1466-4445

Hafeez, Muhammad and Yasin, Ida and Zawawi, Dahlia and Odilova, Shoirahon and Bataineh, Hussein Ahmad (2024) Unleashing the power of green innovations: the role of organizational ambidexterity and green culture in achieving corporate sustainability. European Journal of Innovation Management. pp. 1-33. ISSN 1460-1060