Items where Author is "Guo, Meiwen"

Wu, Liang and Ab Aziz, Yuhanis and Cheah, Jun Hwa and Latiff, Khairunnisak and Guo, Meiwen (2025) The role of short videos in inspiring traditional food consumption: a conditional mediation model. Asia Pacific Journal of Marketing and Logistics, 38 (4). pp. 1019-1043. ISSN 1355-5855; eISSN: 1758-4248

Guo, Meiwen and Wu, Liang and Tan, Cheng Ling and Cheah, Jun Hwa and Abdul Aziz, Yuhanis and Peng, Jianping and Chiu, Chun Hung and Ren, Rongwei (2023) The impact of perceived risk of online takeout packaging and the moderating role of educational level. Humanities and Social Sciences Communications, 10 (1). art. no. 221. pp. 1-18. ISSN 2662-9992