Items where Author is "Gu, Yan"
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Article
Gu, Yan and Che Me, Rosalam and Pujazon, Ernesto and Feng, Yanan
(2026)
A symbolic–visual advertising framework for engaging China’s generation Z in sustainable consumption.
Humanities and Social Sciences Communications, 13 (1).
art. no. 837.
pp. 1-18.
ISSN 2662-9992