Items where Author is "Goodarzirad, Bahar"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 3.
Article
Othman, Mohhidin and Goodarzirad, Bahar
(2013)
Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants.
Journal of Tourism, Hospitality and Culinary Arts, 5 (1).
pp. 75-101.
ISSN 1985-8914; ESSN: 2590-3837
Conference or Workshop Item
Othman, Mohhidin and Goodarzirad, Bahar and Abdul Karim, Muhammad Shahrim
(2010)
How servicesape affects diners' satisfaction and their behavioral intentions in family chain restaurants : a Malaysian case.
In: 11th International World Cultural Tourism Conference, 12-14 October 2010, Hangzhou, China. .
(Submitted)
Thesis
Goodarzirad, Bahar
(2010)
Effects of Servicescapes on Diner Satisfaction and Behavioral Intentions in Family Chain Restaurants.
Masters thesis, Universiti Putra Malaysia.