Items where Author is "Gong, Xiyun"
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Number of items: 3.
Article
Gong, Xiyun and Yee, Choy Leong and Lee, Shin Yiing and Ethan Yi, Cao and Abu Naser Mohammad, Saif
(2024)
Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace.
Humanities and Social Sciences Communications, 11 (1).
art. no. 967.
pp. 1-18.
ISSN 2662-9992
Gong, Xiyun and Yee, Choy Leong and Lee, Shin Yiing and Mohammad Saif, Abu Naser and Liu, Meilian and Anonthi, Fariah
(2024)
Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness.
Heliyon, 10 (24).
art. no. e40564.
ISSN 2405-8440; eISSN: 2405-8440
Thesis
Gong, Xiyun
(2024)
Factors, mediators and moderators mitigating impulsive buying behavior of blind boxes in China.
Doctoral thesis, Universiti Putra Malaysia.