Items where Author is "Gong, Shuhui"
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Number of items: 2.
Gong, Shuhui and De Costa, Mohd Feroz Shah and Mohd Hassan, Nurul'ain and Yang, Yuting and Liu, Lu
(2024)
The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy.
Multidisciplinary Science Journal, 7 (4).
art. no. e2025153.
pp. 1-10.
ISSN 2675-1240
Liu, Lu and Mohd Faris De Costa, Mohd Feroz Shah De Costa and Muhammad, Muhamad Sufri and Gong, Shuhui and Liu, Bin
(2024)
The moderating effect of algorithm literacy on Over-The-Top platform adoption.
Entertainment Computing, 49.
art. no. 100623.
pp. 1-9.
ISSN 1875-9521; eISSN: 1875-9521