Items where Author is "Fan, Wenjing"

Fan, Wenjing and Osman, Syuhaily and Zainudin, Norzalina and Pinyi, Yao (2024) How content attributes of short video influence online purchase intention: the mediating role of perceived value. Journal of Wireless Mobile Networks, Ubiquitous Computing, and Dependable Applications, 15 (3). pp. 445-458. ISSN 2093-5374; eISSN: 2093-5382

Fan, Wenjing and Osman, Syuhaily and Zainudin, Norzalina (2024) How information and communication overload affect consumers’ platform switching behavior in social commerce. Heliyon, 10 (10). art. no. e31603. pp. 1-12. ISSN 2405-8440