Items where Author is "Elmousa, Hadeel"
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Elmousa, Hadeel and Yee, Wong Foong and Cheah, Jun Hwa
(2024)
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention.
International Journal of Internet Marketing and Advertising, 20 (1).
pp. 26-49.
ISSN 1477-5212