Items where Author is "Elijah, Emem Chimeziem"

Nwankwo-Ojionu, Chimeziem Elijah and Adzharuddin, Nor Azura and Waheed, Moniza and Mohd Khir, Azlina and Elijah, Emem Chimeziem (2025) Impact of creative ambiguous cue strategies on consumer purchase decisions. Observatorio, 19 (1). pp. 195-222. ISSN 1646-5954

Nwankwo-Ojionu, Chimeziem Elijah and Adzharuddin, Nor Azura and Waheed, Moniza and Mohd Khir, Azlina and Elijah, Emem Chimeziem (2024) Design complexity: assessing cross-modal correspondence between complex food images and the desire to eat. International Journal of Marketing, Communication and New Media, spec.. pp. 1-20. ISSN 2182-9306