Items where Author is "Chen, Yanning"
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Number of items: 2.
Article
Hu, Jimin and Sidek, Shafie and Abd Rahman, Azmawani and Raja Yusof, Raja Nerina and Chen, Yanning
(2023)
The influence of internet celebrities on consumers' purchase intention and its educational significance.
Educational Administration: Theory and Practice, 29 (2).
15 - 32.
ISSN 1300-4832; ESSN: 2148-2403
Thesis
Chen, Yanning
(2024)
Antecedents and mechanisms of perceived uncertainty and enjoyment on live streaming purchase intention.
Doctoral thesis, Universiti Putra Malaysia.