Items where Author is "Chen, Jiandou"
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Article
Chen, Jiandou and Ibrahim, Rahinah and Azmi, Athira
(2023)
Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing.
International Journal of Social Science Research, 5 (2).
pp. 24-37.
ISSN 2710-6276
Chen, Jiandou and Ibrahim, Rahinah and Azmi, Athira
(2022)
The main car-buying characteristics of a young generation.
Asian Journal of Research in Business and Management, 4 (3).
pp. 692-697.
ISSN 2682-8510