Items where Author is "Cheah, Jacky"
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Article
Ting, Hiram and Chuah, Francis and Cheah, Jacky and Memon, Mumtaz Ali and Yacob, Yusman
(2015)
Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM.
International Journal of Economics and Management, 9 (2).
pp. 382-402.
ISSN 1823-836X