Items where Author is "Che Wel, Che Aniza"

Julian, Craig C. and Ahmed, Zafar U. and Che Wel, Che Aniza and Bojei, Jamil (2015) Discriminant analysis of antecedents of customer retention in Malaysian retailing. Journal of Transnational Management, 20 (3). pp. 190-204. ISSN 1547-5778; ESSN: 1547-5786

Bojei, Jamil and Julian, Craig C. and Che Wel, Che Aniza and Ahmed, Zafar U. (2013) The empirical link between relationship marketing tools and consumer retention in retail marketing. Journal of Consumer Behaviour, 12 (3). pp. 171-181. ISSN 1472-0817; ESSN: 1479-1838

Che Wel, Che Aniza and Bojei, Jamil (2009) Determining relationship marketing instruments. The IUP Journal of Marketing Management, 8 (3&4). pp. 25-41. ISSN 0972-6845

Che Wel, Che Aniza (2001) The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector. Masters thesis, Universiti Putra Malaysia.