UPM Institutional Repository

Items where Author is "Che Wel, Che Aniza"

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Number of items: 3.

Article

Bojei, Jamil and Julian, Craig C. and Che Wel, Che Aniza and Ahmed, Zafar U. (2013) The empirical link between relationship marketing tools and consumer retention in retail marketing. Journal of Consumer Behaviour, 12 (3). pp. 171-181. ISSN 1472-0817; ESSN: 1479-1838

Che Wel, Che Aniza and Bojei, Jamil (2009) Determining relationship marketing instruments. The IUP Journal of Marketing Management, 8 (3&4). pp. 25-41. ISSN 0972-6845

Thesis

Che Wel, Che Aniza (2001) The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector. Masters thesis, Universiti Putra Malaysia.

This list was generated on Thu Feb 27 08:50:17 2020 UTC.