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Items where Author is "Chang, Peng Kee"

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Chang, Peng Kee and Abu Hassan, Musa (2006) The advertising-value-equivalent (AVE) method in quantifying economic values of public relations activities: experience of a public-listed company in Malaysia. Kajian Malaysia, 24 (1&2). pp. 33-54. ISSN 0127-4082; ESSN: 2180-4273


Chang, Peng Kee (2009) Comparison of Media and Source Framing in Selected Chinese Newspaper Stories on Bilingual Education Issues in Malaysia. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Universiti Putra Malaysia.

This list was generated on Wed Feb 26 01:41:03 2020 UTC.