Items where Author is "Cai, Jinchi"

Cai, Jinchi and Osman, Syuhaily and Haron, Sharifah Azizah and Teng, Wenqing (2025) Storytelling, humour, and promotions: How social media marketing influences university students' green purchase intention. Sustainable Futures, 10. art. no. 101001. pp. 1-19. ISSN 2666-1888

Cai, Jinchi and Osman, Syuhaily and Haron, Sharifah Azizah (2024) Why did i become a social media follower? an integrative literature review. International Journal of Academic Research in Business and Social Sciences. ISSN 2222-6990; E-ISSN: 2222-6990