Items where Author is "Baah, Nancy Grace"

Yu, Jongsik and Baah, Nancy Grace and Kim, Seongseop and Moon, Hyoungeun and Chua, Bee-Lia and Han, Heesup (2024) Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands. International Journal of Contemporary Hospitality Management. pp. 1-22. ISSN 0959-6119; ESSN: 1757-1049 (In Press)

Chua, Bee-Lia and Kim, Seongseop (Sam) and Baah, Nancy Grace and Moon, Hyoungeun and Yu, Jongsik and Han, Heesup (2024) When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships. Journal of Sustainable Tourism, 32 (6). pp. 1118-1141. ISSN 0966-9582; eISSN: 1747-7646